Both answers may be right, because the collective noun works differently for different generations. If you’re talking about recent generations, you might refer to the Baby Boomers, Generation X, Generation Y, the Millennials and Generation Z. When you do, you probably say ‘the Baby Boomers are’ but ‘Gen X is’. In other words, you probably use plural verbs/pronouns for one …
Capitals? Keep them for proper nouns
Stop With All The Capitals! What a bore to read text that shouts at us. In particular, have you noticed how many nouns get a capital letter these days? We know only proper nouns need a capital letter, so what’s the problem? Why so many capitals? It could be that many people aren’t sure what a proper noun is—for example, …
Style across the shores
American style is already evident in Australia, and fast becoming the norm in some sectors. So, we asked a colleague working in the US for her tips on what’s happening in American English. In other words, we wanted to know about the trends there that will eventually hit our shores. On her advice, we discovered the style mecca that is …
Change your writing hat
Like throwing on a cap for the beach but a fedora for the races, you need to change your writing hat for informal and formal occasions. Casual writing sounds much different from writing that travels formal channels or conveys serious content. In fact, it often sounds like a spoken conversation. Sentences tend to be shorter (because you assume a certain …